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Domain Authority (DA) and Page Authority (PA):
In the realm of search engine optimization (SEO), Domain Authority (DA) and Page Authority (PA) are metrics developed by Moz to predict how well a website or webpage will rank on search engine results pages (SERPs). DA predicts the ranking strength of an entire domain, while PA predicts the ranking strength of individual pages. These metrics are calculated based on various factors such as the quantity and quality of inbound links, the relevance of content, and other SEO factors.
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